frequently asked questions

  • Most of my projects are milestone-based, meaning a 25% deposit is required upfront, with the remaining payments divided across each milestone as the project progresses.

    However, I also offer structured payment plans to make investing in your brand or website more manageable. You can view the available options here: Payment Plans.

  • The branding process typically spans around 2-4 weeks, while the branding + web process usually takes about 4-8 weeks. Due to our commitment to providing dedicated attention and creative energy to each client, we're often booked out a month or two in advance. Rest assured, the wait is worthwhile - it allows us to craft a truly exceptional experience tailored specifically for you.

  • We offer three tiered branding packages designed to suit various brand needs and budgets. Each package includes comprehensive branding essentials. If you opt for a website addition, we provide a custom-branded site, ensuring you confidently progress in your business journey. For service-based businesses, we design websites through the user-friendly Squarespace platform, allowing easy post-launch updates. E-commerce brands benefit from our Shopify expertise. Additionally, we provide packaging, social media, and VIP Design Day options tailored to efficiently address your design needs.

  • There are three branding packages for you to choose from, Strategy, Logo & Branding, and a Full Brand Identity package. You can view them each in more detail on our services page.

  • In our web design packages, service-based businesses benefit from our expertise in Squarespace, while e-commerce stores thrive on Shopify's platform. Each website is meticulously crafted and custom-coded with enhanced features, ensuring your site stands out amidst competitors and captivates your target audience. As a qualified standout Squarestylist Course member and graduate of both Standout Shopify and Standout Squarespace advanced coding courses, rest assured, your website will reflect cutting-edge design and functionality, tailored to elevate your brand to new heights.

  • Your primary logo is the face of your brand, the one you'll proudly showcase across various platforms - from your website's header to business cards and packaging. Now, your secondary logos are the versatile siblings of your primary logo, adaptable for social media profiles, website footers, and more.

    But wait, there's more! Brand marks, like your website's favicon, simplify your brand into its purest form. On the flip side, brand patterns are the magic touch, adding flair and uniqueness to your brand on social media, your website, and other collateral.

  • We primarily offer our web design services to clients who've experienced the Sunday Lane Studio branding process. Why this preference? Because a robust brand identity lays the groundwork for a stronger website! We believe in crafting a fully custom and cohesive brand identity to build a solid foundation for your website. Our goal is to ensure no corners are cut, resulting in an exceptional online presence that truly reflects your brand's essence and resonates with your audience.

  • We do incorporate fundamental SEO strategies into our web design process to ensure your site is optimised for search engines. For more extensive SEO assistance beyond our standard practices, we recommend collaborating with specialised SEO companies. This partnership ensures a more comprehensive and tailored approach to meet your specific SEO needs.

  • Yes, I now offer a copywriting service that is now included inside the website packages for both Squarespace and Shopify.

  • Crafting a strategic foundation is key—strategy always leads the way, followed by branding, as it serves as the backbone of your business. Your website is a reflection of your business and should seamlessly embody your brand essence. I've discovered that clients truly maximize the potential of their website projects when they deeply comprehend their brand message.

  • In our Branding package we provide you with a detailed brand guidelines PDF. This document outlines the fonts aligned with your brand, including links for purchasing and/or downloading them (desktop version - .otf file, web version - .woff2 file). It's important to note that for legal compliance, you will be required to purchase the font licences for your brand fonts in order to have your own license to use them. (Please set aside $10 - $50 for font purchases). If you have further inquiries on this matter, feel free to reach out to us!

  • Upon signing the contract and payment of the deposit, we transition to Notion, our dedicated project management tool. Through this platform, we'll communicate and collaborate seamlessly throughout the entire design process. Our top priority is maintaining organisation and staying on track, and Notion is an incredible platform that ensures we achieve our goals while working together effectively

  • My approach blends intuitive creativity with strategic thinking, ensuring your brand not only looks beautiful but also works hard for you. With a focus on hand-drawn details, thoughtful typography, and emotive storytelling, I create identities that feel timeless, meaningful, and truly one of a kind.

  • Yes of course! I would love to chat with you to learn more about your project and answer all your questions. Please complete the enquiry form on my enquiry page and select that you would like a complimentary 30 minute discovery call. I will then send you my booking calendar for you to choose a date and time that suits you best for a Google meeting request via email.