ARISE SEVEN

Arise Seven came to Sunday Lane Studio with a vision to create a Christian lifestyle brand that would inspire men, women and children to awaken to their God-given purpose. Founded by Haley Weatherbee, the brand brings faith into everyday life through prayer journals, apparel, children’s books, keepsakes and meaningful gifts.

The creative direction was built around courage, strength, purpose and rising daily in faith. I created a symbolic brandmark by arranging four number sevens into the shape of a rising cross, connecting the meaning behind the name with a timeless visual symbol. Earthy neutral colours, refined serif typography and a hand-drawn lion illustration brought warmth, strength and quiet faith to the identity.

The finished brand feels intentional, grounded and recognisable without relying on familiar faith-based clichés. Designed to work beautifully across apparel, embroidery, packaging, swing tags and digital applications, the identity gives Arise Seven a meaningful foundation for growth. The complete concept was approved during the first presentation with zero revisions.