ASPEN SOAP CO.
Aspen Soap Company, based in Aspen, Colorado, creates artisan, hand-drafted soaps inspired by the beauty of the mountains. The founder came to me wanting to reposition her business to appeal to a prestige market and secure partnerships with local luxury hotels. Her existing branding lacked the refinement and clarity needed to stand out in competitive shelves and boutique settings. Through in-depth brand strategy, I developed a timeless and elevated identity featuring hand-painted artworks, custom typography, and refined packaging layouts that exude quality and sophistication. The new branding captures the artisanal nature of her products while making an unforgettable impression on her target audience, ensuring her soaps stand out in both local markets and luxury retail spaces.
Elegant, Handcrafted Branding for Aspen Soap Company
SCOPE OF WORK: BRANDING, PACKAGING & COLLATERAL
KIND WORDS
“Sandra was great at guiding me through the branding process, uncovering my true goals and ideal client, how to ensure I stand apart, and most importantly - my vision. She was able to bring this vision to life and create exactly what I was looking for in my branding, which I know will have a profound effect on my business. She is truly talented and highly recommended!”
-LAUREN OLSON, ASPEN SOAP COMPANY
