Poppet & Co. came to Sunday Lane Studio ready for a complete transformation. Abigail wanted to move beyond the familiar, minimal look seen across the beauty, skincare and wellness industry and create a luxury women’s wellness brand with its own unmistakable presence. Her vision was for Poppet & Co. to feel timeless, feminine and high-value, combining old English charm with modern wellness, trusted formulations and the belief that every woman deserves to feel special when caring for herself.

The creative direction was built around emotion, heritage and self-worth. I developed a complete brand identity featuring customised typography, a hand-drawn crest, meaningful illustrations, hand-painted floral artworks, vintage-inspired patterns and a refined colour palette of soft pink, sage, blue, cream and gold. This visual world was then carried across fifteen custom skincare packaging designs, product labels, mailer packaging and a bespoke Shopify website, creating one beautifully cohesive customer experience from the first digital interaction through to the moment an order arrives.

The result became more than Abigail had imagined. Poppet & Co. launched as a distinctive beauty and wellness brand that feels luxurious, personal and impossible to overlook, with packaging designed to speak directly to her ideal customer and build immediate perceived value. Within the first 24 hours of launching the rebrand, Poppet & Co. achieved seven times the number of orders received on the first day of its previous launch in 2024. This incredible result reflects the impact strategic skincare branding, luxury packaging design and a thoughtfully designed Shopify website can have on how a product-based business is perceived, remembered and chosen.