EARLOOM CO.
Judy, the founder of Earloom Co., came to me seeking a brand identity and website that felt connected to heirlooms and cherished first milestones, but she was struggling to translate that vision into something professional and heartfelt.
I brought her story to life with an heirloom-inspired identity featuring hand painted vintage wallpaper textures, delicate hand drawn scalloped lace frames, and tiny illustrations of earrings and jewellery boxes. The most special detail of all is an illustration drawn from a photograph of her own daughter, looking into the mirror at her very first earring. Every element of this branding and website was crafted to tell a story of treasured moments, taking Judy’s vision beyond her pain points and elevating it into a meaningful, timeless identity.
HERILOOM INSPIRED BRANDING & WEBSITE DESIGN
SCOPE OF WORK: BRANDING, COLLATERAL & WEBSITE
KIND WORDS
Hi Sandra, I just want to take a moment to thank you for your time, talent, and hard work. From the very beginning, I had a vision of what I wanted Earloom Co. to feel like calm, gentle, family-centered, and meaningful. You’ve captured it so beautifully. What makes it even more special is seeing my daughter included in the artwork. She is the heart of why I started this journey and the one who inspired me to create Earloom Co. Having her represented in the brand makes it feel so personal and true to the story I want to share with families. Your work reflects the soul of my brand, the care, the safety, the love, and the special milestones I hope to create. Every detail feels intentional, thoughtful, and aligned with the experience I want families to have. I’m so grateful for your creativity and dedication. Thank you for helping me bring my vision to life in such a beautiful and meaningful way.
-JUDY HENG, EARLOOM CO.
